ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.
ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.
ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.ESTUDIO 72 RADIO • JOYA 1570 AM • JOYA RADIO, INC.Operations Manager
day-to-day operational oversight of the station and/or digital platform
management of on-air talent, production staff, promotions, and marketing teams
coordination between programming, sales, and production departments
workflow optimization, scheduling, and internal communication
ensuring regulatory, technical, and organizational continuity
Director of Programming
music curation and format definition
creation of the programming “clock,” strategically integrating advertising inventory
Talent selection, development, and on-air coaching
programming strategy and scheduling across shows and dayparts
creation and leadership of production and post-production workflows
oversight of station sound, imaging, and overall brand identity
Founder + Principal Operator
conceived, launched, and evolved both the digital (Estudio72) and terrestrial (Joya 1570) radio entities
defined mission, community focus, and long-term strategy
oversaw all programming, operations, sales, branding, and partnerships
acted as primary steward of culture, audience trust, and community relationships
Marketing, Promotions & Brand Development Lead
creation and execution of promotional campaigns
visual identity development for the station and individual on-air personalities
station branding, marketing collateral, and public-facing image
event logistics, promotions strategy, and audience growth initiatives
cross-platform marketing (broadcast, digital, and community outreach)
Sales & Revenue Director
design and packaging of advertising and sponsorship campaigns
development of sales strategy aligned with programming and audience data
leadership and coordination of sales personnel
direct collaboration with advertisers to create integrated, results-driven campaigns
revenue forecasting, client retention, and market positioning
On-Air Host + Talent
daily show preparation, scripting, and content development
program design, format execution, and live broadcast delivery
hosting of flagship programs, including Háblale al Mundo con Jesse & Clarita
audience engagement, interviews, and community-focused storytelling
Operations Manager
day-to-day operational oversight of the station and/or digital platform
management of on-air talent, production staff, promotions, and marketing teams
coordination between programming, sales, and production departments
workflow optimization, scheduling, and internal communication
ensuring regulatory, technical, and organizational continuity
Director of Programming
music curation and format definition
creation of the programming “clock,” strategically integrating advertising inventory
Talent selection, development, and on-air coaching
programming strategy and scheduling across shows and dayparts
creation and leadership of production and post-production workflows
oversight of station sound, imaging, and overall brand identity
Founder + Principal Operator
conceived, launched, and evolved both the digital (Estudio72) and terrestrial (Joya 1570) radio entities
defined mission, community focus, and long-term strategy
oversaw all programming, operations, sales, branding, and partnerships
acted as primary steward of culture, audience trust, and community relationships
Marketing, Promotions & Brand Development Lead
creation and execution of promotional campaigns
visual identity development for the station and individual on-air personalities
station branding, marketing collateral, and public-facing image
event logistics, promotions strategy, and audience growth initiatives
cross-platform marketing (broadcast, digital, and community outreach)
Sales & Revenue Director
design and packaging of advertising and sponsorship campaigns
development of sales strategy aligned with programming and audience data
leadership and coordination of sales personnel
direct collaboration with advertisers to create integrated, results-driven campaigns
revenue forecasting, client retention, and market positioning
On-Air Host + Talent
daily show preparation, scripting, and content development
program design, format execution, and live broadcast delivery
hosting of flagship programs, including Háblale al Mundo con Jesse & Clarita
audience engagement, interviews, and community-focused storytelling
Jesse Portillo
Jesse Portillo
Following the economic recession of 2008–2014 and the subsequent downsizing by SBS that eliminated several key positions, including their own, Jesse and Clarita made the decision to return from the Bay Area to Bakersfield in late 2010. This period marked not a retreat, but a strategic reset. Committed to long-term impact and community service, they invested in a two-year certification process as Life and Business Coaches through Choice Center Leadership University in Las Vegas—deepening their focus on education, leadership, and empowerment.
Following the economic recession of 2008–2014 and the subsequent downsizing by SBS that eliminated several key positions, including their own, Jesse and Clarita made the decision to return from the Bay Area to Bakersfield in late 2010. This period marked not a retreat, but a strategic reset. Committed to long-term impact and community service, they invested in a two-year certification process as Life and Business Coaches through Choice Center Leadership University in Las Vegas—deepening their focus on education, leadership, and empowerment.
CLARITA HIDALGO DE PORTILLO
JESSE PORTILLO
CLARITA HIDALGO DE PORTILLO
JESSE PORTILLO
In 2012, this foundation gave rise to Estudio72Radio.com, a digital media platform conceived as both an accessible marketing vehicle for local businesses and a scalable syndication model for small terrestrial stations operating with limited budgets. Estudio72 became an incubator for original programming and emerging radio talent, including El Show del Chikilin and Háblale al Mundo con Jesse & Clarita, while simultaneously functioning as a proving ground for programming strategy, production systems, advertising models, and brand development. Though digital-first by necessity, Estudio72 was always guided by a larger ambition: full ownership of a terrestrial radio station.
In 2012, this foundation gave rise to Estudio72Radio.com, a digital media platform conceived as both an accessible marketing vehicle for local businesses and a scalable syndication model for small terrestrial stations operating with limited budgets. Estudio72 became an incubator for original programming and emerging radio talent, including El Show del Chikilin and Háblale al Mundo con Jesse & Clarita, while simultaneously functioning as a proving ground for programming strategy, production systems, advertising models, and brand development. Though digital-first by necessity, Estudio72 was always guided by a larger ambition: full ownership of a terrestrial radio station.
CLARITA HIDALGO DE PORTILLO
JESSE PORTILLO
JESUS TORRES
CLARITA HIDALGO DE PORTILLO
JESSE PORTILLO
JESUS TORRES
After multiple attempts to acquire stations in California—and navigating FCC license denials—that ambition was realized with the acquisition of KTGE Joya 1570 AM in Monterey County. Under the Joya brand, the operation transitioned from a digital platform into full broadcast ownership, serving the communities of Salinas, Monterey, and Santa Cruz. Over a three-year period, Joya 1570 established strong audience engagement and cultural relevance, including collaborative work with major media partners such as Telemundo, and positioned itself as a bridge between nonprofit organizations and the communities they serve.
After multiple attempts to acquire stations in California—and navigating FCC license denials—that ambition was realized with the acquisition of KTGE Joya 1570 AM in Monterey County. Under the Joya brand, the operation transitioned from a digital platform into full broadcast ownership, serving the communities of Salinas, Monterey, and Santa Cruz. Over a three-year period, Joya 1570 established strong audience engagement and cultural relevance, including collaborative work with major media partners such as Telemundo, and positioned itself as a bridge between nonprofit organizations and the communities they serve.
ERNESTO
CLAUDIA
ADAL LORETO
CLARITA
JESSE PORTILLO
ERNESTO
CLAUDIA
ADAL LORETO
CLARITA
JESSE PORTILLO
JESSE PORTILLO
JESSE PORTILLO
Despite its popularity and community impact, the station ultimately faced the economic realities of the post-pandemic media landscape, where audience behavior increasingly favored digital platforms over traditional AM radio. While long-term terrestrial sustainability proved challenging, the experience represented the fulfillment of a long-held dream: owning and operating a licensed radio station with full creative, operational, and commercial control. Today, that legacy continues through JoyaRadio.com, where the brand lives on as a digital outlet dedicated to Regional Mexican music and community-focused programming—closing the loop between Estudio72’s original digital vision and the lessons learned through terrestrial ownership.
Despite its popularity and community impact, the station ultimately faced the economic realities of the post-pandemic media landscape, where audience behavior increasingly favored digital platforms over traditional AM radio. While long-term terrestrial sustainability proved challenging, the experience represented the fulfillment of a long-held dream: owning and operating a licensed radio station with full creative, operational, and commercial control. Today, that legacy continues through JoyaRadio.com, where the brand lives on as a digital outlet dedicated to Regional Mexican music and community-focused programming—closing the loop between Estudio72’s original digital vision and the lessons learned through terrestrial ownership.
every project is unique.
let's talk and discover what pricing looks like for your idea.
every project is unique.
let's talk and discover what pricing looks like for your idea.
every project is unique.
let's talk and discover what pricing looks like for your idea.
how soon can we start?
after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.
what is your refund policy?
we do not offer refunds. all payments are final.
what is your cancellation policy?
we require 28 days notice before cancelling a contract plan.
how soon can we start?
after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.
what is your refund policy?
we do not offer refunds. all payments are final.
what is your cancellation policy?
we require 28 days notice before cancelling a contract plan.
