JUAN CARLOS HIDALGO • JESSE PORTILLO • LA BRONCA • EL RATON • PIO FERRO • †BILL TANNER

JUAN CARLOS HIDALGO

JESSE PORTILLO

LA BRONCA

EL RATON

PIO FERRO

†BILL TANNER

JUAN CARLOS HIDALGO • JESSE PORTILLO • LA BRONCA • EL RATON • PIO FERRO • †BILL TANNER

KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
  • On-Air Talent Director

    • show preparation and content planning

    • program design and structure

    • daily live on-air execution

  • Programming Director

    • music selection and playlist curation

    • creation of the programming clock to strategically integrate advertising breaks

    • selection and development of on-air talent and personalities

    • design and execution of on-air programming strategies

    • creation and leadership of the production and post-production departments

    • station imaging, branding, and marketing design

  • Operations Manager

    • management of on-air staff

    • management of production staff

    • oversight of the promotions department

    • oversight of the marketing department

  • Marketing

    + Advertising

    • development of promotional campaigns

    • creation of station promotional identity

    • development of on-air talent branding and promotional logistics

  • On-Air Talent Director

    • show preparation and content planning

    • program design and structure

    • daily live on-air execution

  • Programming Director

    • music selection and playlist curation

    • creation of the programming clock to strategically integrate advertising breaks

    • selection and development of on-air talent and personalities

    • design and execution of on-air programming strategies

    • creation and leadership of the production and post-production departments

    • station imaging, branding, and marketing design

  • Operations Manager

    • management of on-air staff

    • management of production staff

    • oversight of the promotions department

    • oversight of the marketing department

  • Marketing

    + Advertising

    • development of promotional campaigns

    • creation of station promotional identity

    • development of on-air talent branding and promotional logistics

Jesse Portillo

Jesse Portillo


"In November 2004, as part of a highly accomplished programming team, I joined the successful radio station LA RAZA 93.3 FM, operated by Spanish Broadcasting System (SBS). Working alongside renowned radio professionals—including Juan Carlos Hidalgo, the late Bill Tanner, Pío Ferro, and General Manager Peter Remington—I helped launch a defining and successful chapter of my career.


"In November 2004, as part of a highly accomplished programming team, I joined the successful radio station LA RAZA 93.3 FM, operated by Spanish Broadcasting System (SBS). Working alongside renowned radio professionals—including Juan Carlos Hidalgo, the late Bill Tanner, Pío Ferro, and General Manager Peter Remington—I helped launch a defining and successful chapter of my career.

ELENA JOVEL

† MICHAEL MARTINDALE

JESSE PORTILLO

ELENA JOVEL

MICHAEL MARTINDALE †

JESSE PORTILLO

Within just three months, we elevated the station to compete at the same level as the long-established regional market leader. As an on-air and management team, we successfully connected with the audience and transformed the station’s commercial performance. From a business standpoint, the station shifted from operating at a loss to generating $1.25 million in monthly revenue.

Within just three months, we elevated the station to compete at the same level as the long-established regional market leader. As an on-air and management team, we successfully connected with the audience and transformed the station’s commercial performance. From a business standpoint, the station shifted from operating at a loss to generating $1.25 million in monthly revenue.

LA RAZA CONCERT

CALIFORNIA'S GREAT AMERICA

LA RAZA CONCERT

CALIFORNIA'S GREAT AMERICA

This role provided an exceptional opportunity to strategically align programming and sales, fostering a strong, positive energy that resonated with both listeners and advertisers."

This role provided an exceptional opportunity to strategically align programming and sales, fostering a strong, positive energy that resonated with both listeners and advertisers."

JESSE PORTILLO,

RECEIVING A COMMEMORATIVE PICTURE OF CANCER TREATMENT CHILDREN THAT HE SUPPORTED

JESSE PORTILLO,

RECEIVING A COMMEMORATIVE PICTURE OF CANCER TREATMENT CHILDREN THAT HE SUPPORTED

JESSE PORTILLO,

RECEIVING THE CRYSTAL HEART AWARD

OAKLAND CHILDREN'S HOSPITAL CEO

JESSE PORTILLO,

RECEIVING THE CRYSTAL HEART AWARD

OAKLAND CHILDREN'S HOSPITAL CEO

Jesse receiving the Crystal Heart award from the Oakland Children's Hospital & Research Center for a donation of $567,000.00 United States Dollars, through a Radiothon event of 93.3 La Raza and the people of the Bay Area.

Jesse receiving the Crystal Heart award from the Oakland Children's Hospital & Research Center for a donation of $567,000.00 United States Dollars, through a Radiothon event of 93.3 La Raza and the people of the Bay Area.

LA RAZA MORNING SHOW TEAM

"LOS HIJOS DE LA BAHIA"

  • JESSE PORTILLO

    EL CHUY DE HURACANES DEL NORTE

  • LA RAZA LISTENER

    EL SEMENTAL DE LA RAZA

    JESSE PORTILLO

    CLARITA HIDALGO DE PORTILLO

  • JESSE PORTILLO

    MYNOR QUIROA "EL GATO",

    DIRECTOR DE PRODUCCION

    LA RAZA, SAN FRANCISCO OFFICES

  • JESSE PORTILLO

    MIGUEL BUENROSTRO
    GERMAN LIZARRAGA

  • CLARITA PORTILLO

    ELENA JOVEL

    YAQUESITA

    LA BRONCA

    JESSE PORTILLO

  • LA BRONCA

    JESSE PORTILLO

    LOCUTOR DE LA RAZA

  • PROMOTIONAL TEAM MEMBER

    EL MANDRIL

    ELENA JOVEL

    JESSE PORTILLO

    EL MORILLO

  • SANDRA

    ELENA JOVEL

    JESSE PORTILLO

  • ELENA JOVEL

    JESSE PORTILLO

  • JESSE PORTILLO

    EL CHUY DE HURACANES DEL NORTE

  • LA RAZA LISTENER

    EL SEMENTAL DE LA RAZA

    JESSE PORTILLO

    CLARITA HIDALGO DE PORTILLO

  • JESSE PORTILLO

    MYNOR QUIROA "EL GATO",

    DIRECTOR DE PRODUCCION

    LA RAZA, SAN FRANCISCO OFFICES

  • JESSE PORTILLO

    MIGUEL BUENROSTRO
    GERMAN LIZARRAGA

  • CLARITA PORTILLO

    ELENA JOVEL

    YAQUESITA

    LA BRONCA

    JESSE PORTILLO

  • LA BRONCA

    JESSE PORTILLO

    LOCUTOR DE LA RAZA

  • PROMOTIONAL TEAM MEMBER

    EL MANDRIL

    ELENA JOVEL

    JESSE PORTILLO

    EL MORILLO

  • SANDRA

    ELENA JOVEL

    JESSE PORTILLO

  • ELENA JOVEL

    JESSE PORTILLO

ready to get started? let's talk.

ready to get started? let's talk.

ready to get started? let's talk.

every project is unique.
let's talk and discover what pricing looks like for your idea.

every project is unique.
let's talk and discover what pricing looks like for your idea.

every project is unique.
let's talk and discover what pricing looks like for your idea.

how soon can we start?

after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.

what is your refund policy?

we do not offer refunds. all payments are final.

what is your cancellation policy?

we require 28 days notice before cancelling a contract plan.

how soon can we start?

after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.

what is your refund policy?

we do not offer refunds. all payments are final.

what is your cancellation policy?

we require 28 days notice before cancelling a contract plan.

© 1995 - 2026 Proyecta Media Corporation