

JUAN CARLOS HIDALGO
JESSE PORTILLO
LA BRONCA
EL RATON
PIO FERRO
†BILL TANNER



KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEM
KRZZ 93.3 • LA RAZA • SPANISH BROADCASTING SYSTEMOn-Air Talent Director
show preparation and content planning
program design and structure
daily live on-air execution
Programming Director
music selection and playlist curation
creation of the programming clock to strategically integrate advertising breaks
selection and development of on-air talent and personalities
design and execution of on-air programming strategies
creation and leadership of the production and post-production departments
station imaging, branding, and marketing design
Operations Manager
management of on-air staff
management of production staff
oversight of the promotions department
oversight of the marketing department
Marketing
+ Advertising
development of promotional campaigns
creation of station promotional identity
development of on-air talent branding and promotional logistics
On-Air Talent Director
show preparation and content planning
program design and structure
daily live on-air execution
Programming Director
music selection and playlist curation
creation of the programming clock to strategically integrate advertising breaks
selection and development of on-air talent and personalities
design and execution of on-air programming strategies
creation and leadership of the production and post-production departments
station imaging, branding, and marketing design
Operations Manager
management of on-air staff
management of production staff
oversight of the promotions department
oversight of the marketing department
Marketing
+ Advertising
development of promotional campaigns
creation of station promotional identity
development of on-air talent branding and promotional logistics
Jesse Portillo
Jesse Portillo
"In November 2004, as part of a highly accomplished programming team, I joined the successful radio station LA RAZA 93.3 FM, operated by Spanish Broadcasting System (SBS). Working alongside renowned radio professionals—including Juan Carlos Hidalgo, the late Bill Tanner, Pío Ferro, and General Manager Peter Remington—I helped launch a defining and successful chapter of my career.
"In November 2004, as part of a highly accomplished programming team, I joined the successful radio station LA RAZA 93.3 FM, operated by Spanish Broadcasting System (SBS). Working alongside renowned radio professionals—including Juan Carlos Hidalgo, the late Bill Tanner, Pío Ferro, and General Manager Peter Remington—I helped launch a defining and successful chapter of my career.



ELENA JOVEL
† MICHAEL MARTINDALE
JESSE PORTILLO
ELENA JOVEL
MICHAEL MARTINDALE †
JESSE PORTILLO
Within just three months, we elevated the station to compete at the same level as the long-established regional market leader. As an on-air and management team, we successfully connected with the audience and transformed the station’s commercial performance. From a business standpoint, the station shifted from operating at a loss to generating $1.25 million in monthly revenue.
Within just three months, we elevated the station to compete at the same level as the long-established regional market leader. As an on-air and management team, we successfully connected with the audience and transformed the station’s commercial performance. From a business standpoint, the station shifted from operating at a loss to generating $1.25 million in monthly revenue.
LA RAZA CONCERT
CALIFORNIA'S GREAT AMERICA
LA RAZA CONCERT
CALIFORNIA'S GREAT AMERICA



This role provided an exceptional opportunity to strategically align programming and sales, fostering a strong, positive energy that resonated with both listeners and advertisers."
This role provided an exceptional opportunity to strategically align programming and sales, fostering a strong, positive energy that resonated with both listeners and advertisers."


JESSE PORTILLO,
RECEIVING A COMMEMORATIVE PICTURE OF CANCER TREATMENT CHILDREN THAT HE SUPPORTED

JESSE PORTILLO,
RECEIVING A COMMEMORATIVE PICTURE OF CANCER TREATMENT CHILDREN THAT HE SUPPORTED



JESSE PORTILLO,
RECEIVING THE CRYSTAL HEART AWARD
OAKLAND CHILDREN'S HOSPITAL CEO
JESSE PORTILLO,
RECEIVING THE CRYSTAL HEART AWARD
OAKLAND CHILDREN'S HOSPITAL CEO
Jesse receiving the Crystal Heart award from the Oakland Children's Hospital & Research Center for a donation of $567,000.00 United States Dollars, through a Radiothon event of 93.3 La Raza and the people of the Bay Area.
Jesse receiving the Crystal Heart award from the Oakland Children's Hospital & Research Center for a donation of $567,000.00 United States Dollars, through a Radiothon event of 93.3 La Raza and the people of the Bay Area.



LA RAZA MORNING SHOW TEAM
"LOS HIJOS DE LA BAHIA"

JESSE PORTILLO
EL CHUY DE HURACANES DEL NORTE

LA RAZA LISTENER
EL SEMENTAL DE LA RAZA
JESSE PORTILLO
CLARITA HIDALGO DE PORTILLO

JESSE PORTILLO
MYNOR QUIROA "EL GATO",
DIRECTOR DE PRODUCCION
LA RAZA, SAN FRANCISCO OFFICES

JESSE PORTILLO
MIGUEL BUENROSTRO
GERMAN LIZARRAGA
CLARITA PORTILLO
ELENA JOVEL
YAQUESITA
LA BRONCA
JESSE PORTILLO

LA BRONCA
JESSE PORTILLO
LOCUTOR DE LA RAZA

PROMOTIONAL TEAM MEMBER
EL MANDRIL
ELENA JOVEL
JESSE PORTILLO
EL MORILLO

SANDRA
ELENA JOVEL
JESSE PORTILLO

ELENA JOVEL
JESSE PORTILLO

JESSE PORTILLO
EL CHUY DE HURACANES DEL NORTE

LA RAZA LISTENER
EL SEMENTAL DE LA RAZA
JESSE PORTILLO
CLARITA HIDALGO DE PORTILLO

JESSE PORTILLO
MYNOR QUIROA "EL GATO",
DIRECTOR DE PRODUCCION
LA RAZA, SAN FRANCISCO OFFICES

JESSE PORTILLO
MIGUEL BUENROSTRO
GERMAN LIZARRAGA
CLARITA PORTILLO
ELENA JOVEL
YAQUESITA
LA BRONCA
JESSE PORTILLO

LA BRONCA
JESSE PORTILLO
LOCUTOR DE LA RAZA

PROMOTIONAL TEAM MEMBER
EL MANDRIL
ELENA JOVEL
JESSE PORTILLO
EL MORILLO

SANDRA
ELENA JOVEL
JESSE PORTILLO

ELENA JOVEL
JESSE PORTILLO
every project is unique.
let's talk and discover what pricing looks like for your idea.
every project is unique.
let's talk and discover what pricing looks like for your idea.
every project is unique.
let's talk and discover what pricing looks like for your idea.
how soon can we start?
after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.
what is your refund policy?
we do not offer refunds. all payments are final.
what is your cancellation policy?
we require 28 days notice before cancelling a contract plan.
how soon can we start?
after we've come to an agreement on how our plan works, we'll begin about 72 hours after initial payment. we want to be ready to handle your project with the utmost care and efficiency - so we'll need time to adjust our agenda and resources.
what is your refund policy?
we do not offer refunds. all payments are final.
what is your cancellation policy?
we require 28 days notice before cancelling a contract plan.
